Showing posts with label Dr Lant. Show all posts
Showing posts with label Dr Lant. Show all posts

Sunday, February 8, 2009

Please Read this Important Message




Notes from an old timer.
Some insights from Dr. Lant

For over 30 years now, I've been involved in the home/entrepreneur business field. During this time, I have seen every ponzi and pyramid scheme, every gifting program, and every money transfer operation under the sun. EVERY SINGLE ONE OF THESE SCHEMES HAS COLLAPSED... hurting good, trusting, and yes, gullible people worldwide who "invested."


It's important that you understood how pyramid players think. They're goal is NOT to help you profit; their goal is to take as much of your money as they can as quickly as possible. THEY know they're not running a business, and so THEY never make the investments in their business that legitimate business people make.


What THEY do is this: they prey on people's greed and avarice (remember, it is one of the 7 Deadly Sins) to excite people and, quite frankly, make them lose reason, perspective and common sense.


Pyramid players know that manipulating people becomes easier as the economy worsens. After all, desperate people do desperate things. That's why so many pyramid players become more visible during bad times. Bad times, desperate people, produce a superb environment for their profit -- but NOT for yours.


Face it: pyramid players (and by this I mean the organizers and promoters of pyramid schemes) are crooks, thieves, petty criminals and worse. They have mastered manipulation and con-artistry. And, yes, that is a craft, though a dark one. They learn to prey on your greed, your need for immediate money, your lack of experience.


They will do and say ANYTHING to get YOU to believe that THEY are the solution to your often serious financial problems. Such people are charming, personable, plausible. It is easy to like them... and to find reasons for believing them.


But, remember. Their goal has NOTHING whatever to do with helping YOU... and EVERYTHING to do with enriching themselves. The minute you forget this, you are doomed, yet another victim of yet another practised crook.


What should you do? Avoid these folks at all cost. When you "invest" with them, you've made a fool's bargain. And, believe me, you will pay, one way or another.


There's an old saying, "If it seems too good to be true, it probably is." That's wisdom.


We are in a severe global recession. Many legitimate businesses and opportunities are losing money; the rest are making profits which may well be cut by events. THEY, however, are making every effort to improve their operations because THEY are planning on long-term futures.


BUT NOT PYRAMID SCHEMES. They will be long gone before the recession ends, secure with YOUR money, while you will have nothing but good experienced gained through bad choices.


Next time you're thinking about joining one of these "wow, immediate riches" schemes, and after you're checked them out at google, yahoo, etc., read this message.


Remember, real businesses act like it; they aim to keep you as a long-term customer, and work hard to make you happy. We, for I am CEO of one such business, do care about your long-term success, because we know our future is intertwined with yours. NO pyramid player anywhere on earth could say that or even understand such a goal. THEY reap... YOU never do.
Thanks for reading. And let "caveat emptor" be the order of the day.


Jeffrey Lant, PhD

Tuesday, January 13, 2009

Readers! It's your lucky day.


Here's an excerpt from internationally known marketer
Dr. Jeffrey Lant's brand new 18th book:
"The 10 (woefully common) mistakes killing your Internet business and what to do about them."
Read this... then go to http://PlatinumRevenues.com
Attend today's live webcast and get your copy of this awesome profit guide FREE ($29.95 retail value).


Now here's that excerpt...
Woefully Common Mistake #3: Making Bricks Without Straw.


Did you ever see Cecil B. DeMille's cinematic epic "The Ten Commandments"? It's a grand piece of moviedom. One scene in particular is relevant to this woefully common error.


At one point the evil Prince Rameses orders the slaves of Israel to make bricks without straw... and yet not fall a single brick behind their quota! The Israelites know this cannot be done, because they lack an essential component of success: straw.


They are, in short, missing a necessary tool.What differentiates man from his fellow mammals is our ability to fashion tools to achieve our ends and to make our lives easier. So it is for the 'net tools you must have to succeed. Try to achieve success without them, and you are making bricks without straw. Who is the least intelligent: the animal who cannot fashion such tools or the animal who can... but chooses not to?


In this connection, here are 3 tools you must have:


1) content management


2) prospect management


3) newsletter management


-- Content Management


One thing you must know about the 'net is that it is a constantly changing environment. This is one of its essential attributes. When you have the right tools your site need NEVER be outmoded, out-of-date, obsolete. It can always be current, timely, and up-todate.


This is where Content Management comes in. With it you can easily make changes to your website if and when required. You will have a tool which enables youto keep your message to the world fresh. Without it youface a groaning burden instead of a necessary task which can be done promptly and easily at any time.


-- Prospect Management


We all know who the most important people in yourbusiness are -- your prospects and customers (who are future customers). These are the people who provide the funds which keep your business growing and prospering. The question is how do you arrange them for best continuing results?


A good prospect management system (such as the one developed for Worldprofit clients by our resident tech wizard George Kosch) includes these capabilities:


- A calendar which enables you to date all transactions


_ ability to add prospects- ability to designate and differentiate different prospect types


- prospect email department- stock prospect letters (remember, most people, possiblyincluding you, don't like to write and aren't very good at it)


- the ability to create custom prospect letters


- a good and easy-to-understand Help file.


Because of the critical importance of prospects to your business, you'll be using your prospect management system daily. Make sure it's easy to use... or your life will be miserable.


-- Newsletter Management


Every successful online business has a newsletter (or"ezine" as they're called on the 'net), and you will have one, too. Why? Because ezines are the easiest and least expensive way to get your message to your customer base. I know! I send half a dozen newsletters out EVERY day... and have, as a result, grossed millions of dollars over the years. To achieve such results, you need the right tools... and you must consistently use them.


Your newsletter management system must have


- the ability to easily add and edit text. This includes the ability to color text, select the right size type, all the editing features from bold to underline, etc. When you are fashioning your message and itspresentation... you are like the maestro at your podium. It is essential that you have what you need,frustrating beyond words when you don't.


- the ability to keep, store, and easily call up past issues. You will certainly want to re-use text when ever necessary. This feature is a great time savings.(Note: Creating easy-to-use newsletter templates is a great benefit,)


- A program that automatically adds removal instructions to every ezine you email.


- the ability to show how many subscribers were emailed and the date and time.


- a crucial feature which ensures that all subscribers (no matter how many times they subscribe) will only receive one copy of each issue. The vital importance of newsletters (which must be emailed on a consistent schedule) cannot be over stated. Thus, the importance of the newsletter management program you use also cannot be overstated. Don't try to run your online business without the best.


Wednesday, August 6, 2008

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Sunday, May 25, 2008

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